Brook Barwick
Legendary Customer Value is a program that is designed to allow Phillips Corporation to accomplish success that is unimaginable in our current mode of thinking. It is designed to create results that we do not yet know are even possible. Legendary Customer Value requires each Phillips Partner to “Take a Stand”. This means that each Phillips Partner in our organization will in every aspect of customer interaction cause that customer to realize such a profound positive experience that the customer will be overwhelmed and astounded, giving them no choice but to only want to do business with us whenever possible and always recommending a Phillips company to their industry associates. We commit to providing each Partner the tools and guidance to insure this happens. Everyone in our organization will have the same primary job – To Deliver Legendary Customer Value. All other things that we do will be simply tasks.
Our current reality is entirely made up. We made it up. We decided what it was going to be. We tend to ignore things that don’t fit our reality. The nice thing is since we made up our current reality, we can make reality anything we want it to be. What we say and what we do creates our reality. Words have a big part in creating and shaping reality. From my GAP training an example was made relative to how powerful words can be.
“Olympic Gold Medals are hard to come by” – Example of fitting the word to the world
“I shall win the Olympic Gold Medal” – Example of the world fitting to your world.
Because our words can just as easily either open or inhibit possibility, it very much matters what we say. (GAP)
[Brooks began his exploration of “Legendary Customer Value” with some other Phillips Corporation partners at a “breakthrough thinking” workshop run by Gap International. Gap is a global management consulting company that partners with executives in producing exceptional growth for themselves and their businesses. Coaches from Gap are working with several of our senior leaders on creating breakthrough thinking for extraordinary performance. http://www.gapinternational.com/]
